What is the global perception about your country brand?


Trends in Nation Branding


    May 20, 2024

    Dubai’s Path to a Strong Nation Brand

      Dr. Tarik Alhassan Dubai, a city in the United Arab Emirates, has emerged as a prominent global city and…
    January 29, 2024

    بناء “ماركة” مملكة البحرين في ظل التطورات الاقليمية ورؤية ولي العهد الاقتصادية

    ع   في العقدين الاخيرين زاد الاهتمام بدراسة ما يسمى بتسويق الدول وبناء اسم تجاري قوي للدولة و يؤدي ذلك…
    Nation Branding Data
    November 10, 2023

    What are the commonalities between nation branding and corporate branding?

    When we began the first international country branding research project in 2020, which was launched across five continents to find…
    Events & Conferences
    October 10, 2023

    The moment has come for a nation branding association that unites all Arabic states with an emphasis on story communication and perception building.

      ICCI Portugal Dr. Tarik Alhassan participated in the opening of the First Arab Forum for Parliamentary Media, organized by…
    August 23, 2023

    رؤية المملكة العربية السعودية 2030 – فن صناعة الاسم الوطني

    الدكتور طارق الحسن الاعلان عن رؤية 2030 منذ ان اعلن ولي العهد السعودي الامير محمد بن سلمان عن رؤية 2030…
    Nation Branding
    June 25, 2023

    Bloomberg: Doha and Dubai Top List of World’s Most Competitive Job Markets

    Tarik Alhassan June 2023 Nation branding refers to activities that countries do in order to have a positive global perceptions.…


        The Nation Branding Journal


    Branding the world

    Creating, Positioning, and Growing

    We aspire to assist more nations in creating and promoting new touristic as well as economic destinations and regions, attracting investments, and gaining international recognition.



     Our Mission

    Through their current resources, economic aspirations, and environmental objectives, we enable nations to expand. Our mission is to employ our developed strategies to strengthen a nation’s worldwide positioning by using its distinct competitive advantage.  Our strategies are focused on the internationalization of a nation’s brand, attracting foreign direct investments, and grow tourism.

    Our Vision

    Free Red Theodolite Under Blue Sky and White Clouds Stock Photo

    We aspire to assist brands in Asia, Africa, and the Middle East grow. The development of positive nation brands is linked to economic, social, and political prosperity. Economic sustainability is also correlated with strong nation branding. We focus our global experiences in the field through a long-term brand strategy to assist developing countries in identifying their inner strengths, showcasing a competitive advantage, and convincingly communicating it to the rest of the world. We are aligning our strategies and nation branding practices with UNSDG2030 as well as other economic and sustainable governmental future visions including 2030, 2033, and 2040 plans especially in Asia, Africa, and The Middle East.


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